In this digital world, almost everybody is associated somehow or another to the World Wide Web. to the internet influences and fulfils our entertainment, educational, training, research, and consumer needs as well. The shift made by customers from physical mediums to online has hence made commercial business enterprises to also shift their operations and product and services offerings to online platforms. After all what good is a business if it is not visible to the potential customer.

Not having a web presence in this century can be fatal. Businesses organisations can lose customers and it can even lead to huge financial losses if a business does not have their own website.

# 1. Better Credibility Of The Firm:

Customers today consider a business as a credible seller if they can find out their address over the web. A company offering some service or product but wot no web presence is considered as fishy in this digitised world. Moreover, for any potential customer reading reviews of other consumers is an important factor which helps them make their own purchase decisions. Hence, having a good quality website is a helpful tool to impart significant data about your business to customers and also interact with consumers. A simple website design which is user friendly and simple can immediately catch the attention of the potential consumer.

# 2. Better Accessibility For Customers:

Businesses that do not have online presence are most likely to lose more customers than those who have. A physical business has a specific start time and end time but the website design made representing the business runs 24 hours 365 days a year. An online site can be visited whenever the customers want and hence open up new opportunities for the business. Developing an e-commerce portal can be a great way to ensure sales are being made 24 hours a day irrespective of the time and location of the customer.

# 3. Getting An Online Presence:

Having a website design implies customers can reach out to you at any time and from any geographical coordinates. Having a strong online presence hance is crucial for the sustenance of a commercial firm. It also offers the users convenience of searching the products and services at ease from the comfort of their homes.

# 4. Make A Good First Impression Is Crucial:

Sometime the first impression created is indeed very helpful in making it a long-lasting one. The second someone visits your website they shape up an opinion of your business. Beautifully ideated designs, easy functionalities and user-friendly navigations ca n leave the customer mesmerised inside the web portal for long. The aim of making a good quality website design from professional service provides is to incorporate all those graphical and functional elements which engage the potenai customer longer than usual. The more time the customer spends and engages, the more are the chances of a future sale.

# 5. Building A Good Relationship With Your Consumers:

Having a website can also help a business build a good relationship with your customers. Website design made these days also add functions such as messaging and live chat third party programs which helps you interact directly with t he customer. Customers can clear their doubts for products or share their concern about any order right through the web portal. This is a fundamental feature these days for building a good relationship with your customers. You can even give them more information about your business through all these advanced communication systems.

# 6. To Get Better Consumer Insight:

Knowing the customer and their purchase or browsing patterns can help commercial businesses immensely. Various analytic tools added seamlessly with the website design can help you find data about the customers and how they have discovered you or what they are looking for in your website. This helps you with a lot of information about the customer and with this data you can bring a lot of changes to your product or service offerings.

With the advanced use of technolgoie like cloiud services and internet the world has become one single global village. It is recommended that you leverage on the capabilities of websites and explore your online space for better business performance.